☁️It's okay...to not be okay☁️ An illustration mock brief set by Weareflow as part of the Inkygoodness 28 day branding challenge. Our brief was to create an illustrated campaign for a mental health charity called Mindcharity. My take was to create a quirky and unique character that could easily portray their emotions and a character that the audience could relate to so I designed my character ‘Cloudy’. I also want to make a character that would be fun to animate as a gif. I went with the prompt, ‘It’s Okay…’, as it’s something that everyone hears and tells one another when we’re going through a rough time. Artwork has not been commissioned. Copyright remains with the artist.